How do you take a powerful brand and completely destroy it in one fell swoop? Ask the people at Susan G. Komen for the Cure; they'll tell you.
According to Laura Basset at Huffington Post, things are not going well for Komen, even since it decided to shoot itself in the foot by siding with anti-choice extremists—including the Catholic Church—who had been demanding that Komen stop funding breast cancer screening at Planned Parenthood.
And Komen has been paying the price for its disastrous mistake ever since:
Two top executives at Susan G. Komen for the Cure have announced their resignation, amid reports that the breast cancer charity is struggling to raise money and repair its reputation after its decision to defund Planned Parenthood and subsequent reversal.